1. Introduction and Scope
ASV Freight, operated by Asv Logistics Corp., is committed to protecting the privacy of individuals who interact with our website, platforms, and services. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website at www.asvfreight.lol or engage with any of our computer systems design and freight logistics technology services.
This policy applies to all users of our website, clients who contract our services, prospective customers who submit inquiries, and any other individuals whose personal data we process in the course of our business operations. By accessing or using our website and services, you acknowledge that you have read and understood the practices described in this Privacy Policy.
We have designed this policy to comply with applicable data protection laws including the Personal Information Protection and Electronic Documents Act of Canada, the General Data Protection Regulation of the European Union where applicable, and other relevant provincial and federal privacy statutes. We reserve the right to update this policy periodically and will notify users of material changes through our website or via direct communication.
2. Information We Collect
We collect several categories of information to provide and improve our logistics technology services. The types of information we gather depend on the nature of your interaction with ASV Freight and the services you request.
Personal Identification Information: When you contact us through our website forms, email, or telephone, we may collect your full name, company name, job title, email address, phone number, and physical mailing address. This information is necessary for us to respond to your inquiries, prepare service proposals, and establish a business relationship.
Business and Technical Information: For clients engaging our systems design services, we collect information about your existing technology infrastructure, logistics workflows, software requirements, system architecture specifications, and integration preferences. This data enables us to design and deliver tailored technology solutions that meet your operational needs.
Automatically Collected Information: Our website automatically collects certain technical data when you browse our pages, including your IP address, browser type and version, operating system, referring URLs, pages visited, time spent on each page, and other diagnostic data. We collect this information through server logs and analytics tools to understand how visitors use our website and to improve its performance.
Communication Data: When you communicate with us via email, contact forms, or telephone, we retain records of those communications including the content of messages, timestamps, and any attachments you provide. We use this information to address your inquiries, maintain a history of our interactions, and improve our customer support processes.
3. How We Collect Information
We collect personal information through various methods and channels, always striving to be transparent about our data collection practices.
Direct Collection: You provide information directly to us when you fill out contact forms on our website, send us emails, call our business phone line, attend industry events where we exhibit, or participate in client meetings and consultations. Every direct interaction where you voluntarily share information is governed by this policy.
Automated Collection: As you navigate through our website, we use cookies, web beacons, server logs, and similar tracking technologies to automatically collect technical and usage data. These automated tools help us understand site traffic patterns, diagnose technical issues, and optimize the user experience. You may configure your browser settings to refuse certain types of cookies, though this may affect website functionality.
Third-Party Sources: On occasion, we may receive information about you from third-party sources such as business partners, industry directories, trade show organizers, or publicly available databases. When we obtain data from such sources, we take reasonable steps to verify that the data was collected lawfully and that we have a legitimate business purpose for processing it.
4. Use of Collected Information
ASV Freight uses the information we collect for specific, legitimate business purposes related to our computer systems design and logistics technology services. We do not use personal data for purposes incompatible with those disclosed in this policy.
Service Delivery: We use your information to provide the services you have requested, including systems architecture design, freight management platform development, data integration projects, and ongoing technical support. Your business and technical requirements inform our design decisions and project planning.
Communication: We use your contact details to respond to inquiries, send service proposals and quotes, provide project updates, deliver technical documentation, and communicate about changes to our services, terms, or policies. We may also send occasional informational communications about logistics technology trends, case studies, or service updates if you have opted to receive such communications.
Website Improvement: Aggregated and anonymized usage data helps us understand how visitors interact with our website, which pages are most valuable, and where we can improve the user experience. This data is analyzed in aggregate and does not identify individual users.
Legal Compliance: We may process personal information as required to comply with applicable laws, regulations, legal processes, or enforceable governmental requests. This includes maintaining records for tax purposes, responding to court orders, and fulfilling our obligations under Canadian and international data protection laws.
Business Operations: Internal business functions such as client relationship management, billing and invoicing, quality assurance, and strategic planning may involve the processing of your information in a manner consistent with the purposes for which it was originally collected.
5. Cookies and Tracking Technologies
Our website employs cookies and similar tracking technologies to enhance user experience and gather analytical data about site usage. This section explains what cookies are and how we use them.
What Are Cookies: Cookies are small text files stored on your device by your web browser when you visit a website. They serve various functions such as remembering your preferences, maintaining session state, and enabling certain website features to operate correctly.
Types of Cookies We Use: We use session cookies, which expire when you close your browser, to maintain navigation state during your visit. We also use persistent cookies that remain on your device for a set period and help us recognize returning visitors and understand long-term usage patterns. Additionally, we may set functional cookies that remember your display preferences and analytical cookies that support our website performance measurement.
Third-Party Analytics: We may use third-party analytics services that deploy their own cookies to collect aggregated data about website traffic and usage patterns. These services operate under their own privacy policies, and we encourage you to review them. No personally identifiable information is shared with analytics providers in a form that directly identifies individual users.
Managing Cookies: Most web browsers allow you to control cookie settings through their preferences or settings menus. You can typically choose to block all cookies, delete existing cookies, or receive notifications when a cookie is being set. Please note that disabling certain cookies may impact the functionality of our website and limit your ability to use some features.
6. Data Sharing and Disclosure
ASV Freight does not sell, rent, or trade personal information to third parties for their marketing purposes. We share personal data only in the limited circumstances described below and always under appropriate safeguards.
Service Providers: We engage trusted third-party service providers to assist in operating our business and delivering our services. These providers may include cloud hosting infrastructure partners, email communication platforms, project management tools, and analytics services. All service providers are contractually bound to process personal data only on our instructions and to maintain appropriate security measures.
Business Transfers: In the event of a merger, acquisition, corporate reorganization, or sale of all or a portion of Asv Logistics Corp. assets, personal information held by us may be among the assets transferred. We will notify you via prominent notice on our website and via email if such a transaction occurs and your data becomes subject to a different privacy policy.
Legal Requirements: We may disclose personal information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing in connection with our services, protect the personal safety of users or the public, or protect against legal liability.
With Your Consent: In situations not covered by the categories above, we will obtain your explicit consent before sharing your personal information with third parties for purposes beyond those described in this policy.
7. Data Security
Protecting your personal information is a fundamental priority for ASV Freight. We implement and maintain a comprehensive set of administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, alteration, disclosure, or destruction.
Technical Measures: Our systems employ industry-standard encryption protocols for data transmission and storage, including TLS encryption for all web traffic and AES-256 encryption for data at rest. We maintain firewalls, intrusion detection systems, regular vulnerability assessments, and penetration testing to identify and remediate potential security weaknesses. Access to personal data is governed by role-based access controls and multi-factor authentication requirements.
Administrative Measures: All ASV Freight personnel and contractors with access to personal data receive regular privacy and security training and are bound by confidentiality obligations. We maintain a formal incident response plan that outlines procedures for detecting, responding to, and notifying affected parties of data breaches in accordance with applicable legal requirements.
Limitations: While we strive to protect your personal information using commercially reasonable means, no method of electronic storage or transmission over the Internet is absolutely secure. We cannot guarantee the absolute security of data transmitted to our website or stored on our systems. You acknowledge that any transmission of personal data is at your own risk.
8. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, contractual, or reporting requirements. The specific retention period for different categories of data depends on the nature of the information and the context in which it was provided.
Client Data: Information related to active client engagements is retained for the duration of the business relationship plus a reasonable period thereafter to address any post-engagement questions, warranty claims, or legal obligations. Typically, client project records are retained for a period of seven years following project completion, consistent with standard business recordkeeping practices and applicable statutes of limitation.
Inquiry Data: Contact form submissions and inquiry data from prospective clients who do not enter into a service agreement are retained for a period of up to two years from the date of last contact, after which they are securely deleted or anonymized.
Website Usage Data: Automatically collected technical data such as server logs and analytics information is retained in identifiable form for a maximum of 26 months, after which it is either deleted or irreversibly anonymized for long-term trend analysis.
When personal information is no longer needed, we securely dispose of it using methods appropriate to the sensitivity of the data, including secure digital deletion, cryptographic erasure, and physical destruction of tangible records where applicable.
9. Your Data Protection Rights
Depending on your jurisdiction of residence, you may have certain rights regarding the personal information we hold about you. ASV Freight respects these rights and has established procedures to facilitate their exercise.
Right of Access: You have the right to request confirmation of whether we process your personal data and to obtain a copy of the personal information we hold about you, along with information about how we use it.
Right of Rectification: If you believe that any personal data we hold about you is inaccurate or incomplete, you have the right to request its correction or completion. We will promptly update our records upon verification of the corrected information.
Right of Erasure: In certain circumstances, you may request the deletion of your personal data from our systems. This right is subject to our legal obligations to retain certain records and our legitimate business interests in maintaining information necessary for ongoing or anticipated legal proceedings.
Right to Restrict Processing: You may request that we limit the processing of your personal data in specific situations, such as while we verify the accuracy of data you have contested or while we consider an objection you have raised to our processing activities.
Right to Data Portability: Where technically feasible and legally required, you may request to receive your personal data in a structured, commonly used, machine-readable format and to have that data transmitted directly to another organization.
Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on our legitimate interests unless we can demonstrate compelling legitimate grounds that override your interests.
To exercise any of these rights, please contact us using the information provided in the Contact Us section of this policy. We will respond to your request within the timeframes required by applicable law, typically within 30 days. We may need to verify your identity before processing certain requests to protect the security of personal data.
10. International Data Transfers
ASV Freight is headquartered in Mississauga, Ontario, Canada, and our primary data processing activities occur within Canada. However, in the course of delivering our logistics technology services to clients located around the world, we may transfer, store, or process personal information in countries other than the country in which the data was originally collected.
When we transfer personal data across international borders, we implement appropriate safeguards to ensure that the data receives a level of protection consistent with this Privacy Policy and applicable data protection laws. These safeguards may include the use of standard contractual clauses approved by relevant data protection authorities, adherence to recognized international privacy frameworks, and contractual obligations imposed on third-party processors located in other jurisdictions.
By using our website and services, you understand that your personal information may be transferred to and processed in countries outside your country of residence, which may have data protection laws that differ from those in your jurisdiction. We take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this policy.
11. Privacy for Children
Our website and services are directed exclusively at businesses and professionals engaged in logistics, freight management, and computer systems design. We do not knowingly collect personal information from children under the age of 13, and our website is not intended for use by children.
If we become aware that we have inadvertently collected personal data from a child under 13 without verified parental consent, we will take prompt steps to delete that information from our systems. Parents or legal guardians who believe that their child has provided personal information to ASV Freight through our website or services should contact us immediately using the contact details provided in this policy. We are committed to protecting the privacy of children and the online activities of their children in accordance with applicable laws including the Childrens Online Privacy Protection Act.
12. Third-Party Websites and Services
Our website may contain links to third-party websites, plugins, and applications that are not operated or controlled by ASV Freight. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices or content.
When you leave our website via a third-party link, we encourage you to read the privacy policy of every website you visit. This Privacy Policy applies solely to information collected by ASV Freight through our website at www.asvfreight.lol and our direct service delivery channels. We assume no responsibility for the data collection and processing activities of websites operated by third parties.
13. Do Not Track Signals
Some web browsers offer a Do Not Track feature that signals to websites that the user prefers not to have their online browsing activity tracked. At present, our website does not respond to Do Not Track browser signals due to the lack of a universally accepted industry standard for interpreting and implementing such signals. We continue to monitor developments in this area and may adopt a response policy if a consensus standard emerges.
14. California Privacy Rights
While ASV Freight is a Canadian company headquartered in Ontario, we recognize that residents of California may have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act. If you are a California resident, you may have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business purpose for collecting the information, and the categories of third parties with whom we have shared the information.
California residents also have the right to request deletion of personal information, subject to certain exceptions, and the right not to receive discriminatory treatment for exercising their privacy rights. We do not sell personal information as that term is defined under California law. To exercise your California privacy rights, please contact us using the contact details provided in this policy.
15. Changes to This Privacy Policy
ASV Freight reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or service offerings. When we make material changes, we will revise the Last Updated date at the top of this policy and post a prominent notice on our website homepage.
We may also notify you of significant changes through email if you have provided us with your email address and have an active business relationship with us. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your personal information. Your continued use of our website and services after any modifications to this policy constitutes your acknowledgment and acceptance of the updated terms.
16. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us through any of the following channels:
Email: connect@asvfreight.lol — This is the preferred and fastest method of contact for privacy-related inquiries.
Telephone: +1 (507) 801-1282 — Available during regular business hours, Eastern Time.
Postal Mail: Asv Logistics Corp., 7450 Netherwood Rd, Mississauga, ON L4T 2N6, Canada.
Website: www.asvfreight.lol — Our contact forms are available on the homepage under the contact section.
We are committed to addressing all privacy concerns promptly and thoroughly. If you believe we have not satisfactorily resolved a privacy complaint, you may have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada or your local data protection supervisory authority.